Jessica Hook McKenzie
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Jessica Hook McKenzie
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Digital Art, Social Media, Marketing, and Communications

RESUME
jessica_mckenzie_marcom_resume.pdf
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​PROFILE

​Carthage, NC USA
Email: [email protected]
www.jessicahook.com
LinkedIn: @jessicahook


Creative communications and marketing professional with 10+ years of experience in social media strategy and marketing art for the entertainment industry. Built and managed a 260K+ audience while creating stunning 2D and 3D art for AAA games. 

SKILLS

Adobe Creative Suite
Photoshop

Microsoft Suite
Meta Business Suite
Unreal
Later
AI Fluency



PORTFOLIOS:  
Video Game Art Portfolio
Graphic Design Portfolio
Social Media Influencer


EXPERIENCE

Social Media Manager & Content Creator | Jessica Hook | Carthage, NC | 2013 – Present
• Develop and curate engaging content for an audience of 260K+ across multiple platforms
• Manage content calendar and scheduling using Later to ensure consistent publishing
• Analyze performance metrics to identify trends and optimize engagement strategies
• Collaborate with sponsored brands to plan and produce partnership content
• Film, photograph, edit, and produce video and reel content
• Manage all aspects of a personal business website (PHP & MySQL), including content creation, social media integration, and (SEO) search engine optimized blogs to increase online visibility.
• Spokesperson/Ambassador at PR events & trade shows like SHOT Show, NRA Show, & USCCA Expo

3D Marketing Artist | Red Storm Entertainment | Cary, NC | 2022 – 2025
Games: Tom Clancy's The Division Heartland and XDefiant 
• Graphic design for promotional images balancing typography, characters, and vanity items
• Created storyboards and produced cinematic marketing images from concept to final delivery, illustrating story arcs and missions using gameplay and environment screenshots
• Produced high-impact 3D visuals for marketing campaigns, helping shape the game’s visual identity
• Worked cross-functionally with Production, Brand, and Marketing to create engaging marketing art that communicated gameplay tone and genre


Communications  Manager | Red Storm Entertainment | Cary, NC | 2019 - 2022
• Developed communication plans, social media strategies, and amplified studio achievements online
• Designed visually compelling graphics and videos optimized for platform algorithms, boosting reach
• Graphic design for social media, emailers, event signage, and PowerPoint templates
• Wrote editorials for the studio website and press statements, maintaining the studio's brand voice
• Assisted with crisis communication and distribution
• Planned events, game launch parties, studio tours, fundraisers, and booths for gaming conventions
• Created social media ad campaigns, targeted ad buying, and tracked ROI to increase playtest sign-ups

Senior Texture Artist | Sledgehammer Games | Foster City, CA | 2010 – 2014
Games: Call of Duty: Modern Warfare 3 and Call of Duty: Advanced Warfare

• Graphic design for all achievement icons for Call of Duty: Modern Warfare 3 and Advanced Warfare
• Created environment textures and PBR materials while maintaining an organized material library
• Ensured all materials were cohesive, tileable, re-usable, and optimized for frame rate

Lead Texture Artist & Outsourcing Manager | Massive Black, San Francisco, CA | 2005 - 2008
Games: Killzone 2 (Guerilla Games), Fallout 3 (Bethesda), Pirates of the Caribbean (Disney) and more
•Provided detailed briefs, clear feedback, and tech guidance to our outsource partners
•Reviewed, implemented, and refined incoming and outgoing assets
•Prepared task lists, bids, and schedules to reach project milestones
•Managed multiple game titles concurrently under extremely tight deadlines
•Produced textures for Characters, Creatures, Weapons, and Props 


EDUCATION
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Bachelor of Fine Arts, California College of the Arts, San Francisco, CA 2003
Associate Certificate, Meta Social Media Marketing, Coursera, 2026


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